AS PART OF AN ONGOING CREATIVE COLLABORATION WITH FASHION DESIGNER GABRIELLE VENGUER, A VISUAL IDENTITY WAS CREATED STARTING WITH THE LOGO DESIGN, EXTENDED INTO SUPPORTING GRAPHIC ASSETS AND AN UPCOMING WEBSITE TO BE LAUNCHED MID-MAY.
THE LOGO ENCAPSULES GABRIELLE'S DISTINCTIVE LANGUAGE, WHERE FLUID ORNAMENTATION MEETS RETRO RHYTHM. CRAFTED BY HAND AND LATER TRANSLATED INTO 3D OBJECTS AND A REPEATING PATTERN STAMPED INTO GARMENTS, THE IDENTITY MOVES BETWEEN PRINT, OBJECT AND FABRIC, LIVING BOTH AS A GRAPHIC SYSTEM AND A PHYSICAL IMPRINT WITHIN THE COLLECTION.